identity
print
campaigns
web
illustration"When it comes to Graphic Design, I'm a firm believer that simplicity is key. The attention span of the target audience is always very limited and finding a way through the maze of advertising that's out there is challenging to say the least.
That is mainly why, usually, less is way more.Organization, readability, usability and that intangible touch of "oh-my-god-this-is-amazing" are paramount to every good design piece. I try to bring all these elements together every time."
alejandrovaldivia